Phil Critchley is the latest highly experienced asset finance professional to join Asset Finance Solutions (UK) Ltd as an Appointed Representative. We look forward to supporting him with all of the tools needed to operate successfully and compliantly using our Broker in a Box proposition; a complete package of services which help to strengthen the position of existing brokers and help relieve the stresses experienced by those new to the brokering world.

Phil has over 40 years’ experience in the asset finance industry and has held a variety of positions across a number of companies including Haydock Finance Ltd and Raphael’s Finance Ltd.

Phil has always developed close long term relationships with his clients which allows him to fully understanding their needs and tailor specific funding solutions to meet them.  This is one of the main reasons that the Asset Finance Solutions (UK) Ltd proposition was so appealing to him. Phil comments ‘with the wide range of funders that I have direct access to through AFS (UK) Ltd, I can find the perfect cost effective solution for all of the needs of my customers, additionally, I can now talk to customers about products and facilities that I wouldn’t have been able to offer previously safe in the knowledge that I can help them.’

When asked further what attracted Phil to the AFS (UK) Ltd network, Phil said “The ability to be able to find solutions for all of my customers is a big one, but in addition, the current FCA regs are complex and generating relationships with a variety of funders is time consuming, so essentially, all the elements of the Broker in a Box provides the perfect solution for me. This means that I can efficiently launch my business knowing that I am totally compliant regarding issues including FCA and GDPR at a far more cost effective alternative than if I tried to do this on my own. Operating autonomously and speaking to funders directly were additional factors that made my decision to join AFS easy.”

Phil will be building on his existing relationships whilst obtaining new customers through referrals in the Yorkshire and Lancashire area.  We would like to wish Phil every success and look forward in supporting him.

If you would like to discover more about the benefits of joining one of the largest independent finance brokerages, please call us at 01254 958777.  You can also send a message using the online form on our Contact page. Asset Finance Solutions (UK) Ltd. Are able to provide access to a wide range of funders, from automotive finance to agricultural finance and beyond. Get in touch to find out how we can help you and your business.

AFS Group, Asset Finance Solutions & AFS Compliance
  • Greenbank Court, Challenge Way, Greenbank Business Park, Blackburn, BB1 5QB
  • Tel: 01254 958777
Synergy Commercial Finance
  • Lindum Business Park, York Road, Elvington, York YO41 4XR
  • Tel: 01904 481786