About the Finance Broker Academy

Over the years we have seen that the finance broker market is notoriously ageing and has struggled to attract younger entrants, with most new finance brokers having worked for a bank or finance company for many years before entering the market.

The Finance Broker Academy is designed to attract younger individuals into the industry with a view to them becoming the next generation of finance brokers. By working with a handful of our top lenders we have constructed a comprehensive training and mentoring programme, which includes e-learning modules, interactive workshops, secondment and placements, in addition to one to one mentoring with an existing experienced broker.

The benefits of the academy are three-fold:

  • It provides a structured, comprehensive learning process to get professionals up to speed quickly.
  • Increases attraction of your company to new applicants
  • Provides succession planning for exiting brokers

The programme will be made up of several overarching topics with a mixture of learning interventions giving our members everything they need to become fully-fledged brokers.

Our Mission and Vision

Our Mission

To provide a high quality, all-encompassing broker training programme that will
benefit brokers, users of asset finance, funders and the asset finance industry as
a whole.

Our Vision

To professionalise the broking industry, to produce the brokers of

Our vision is wide-ranging. It not only encompasses new brokers to the market but
also, existing brokers who wish to develop their skills further.

We aim to:

  • Make a noticeable impact on the market by professionalising the broker practice.
  • Become a trusted training partner for our funders with the reputation of producing brokers with the very best market knowledge, skill-set and mindset.
  • Encourage an industry based on skills, tools and culture.
  • Provide an entry route into the broker market for new professionals by providing
    the support required to be a successful and compliant broker.
  • Support a diverse range of brokers across the industry who have the knowledge,
    tools and skills needed to succeed.
  • Provide a facility whereby existing brokers can raise their skill levels by enrolling
    on specific elements of the course.

The Academy

The course will cover a range of topics designed to give the cadre the skills and knowledge to become professional asset finance brokers. Within the year course, the delegates will have time to experience all aspects of the ‘broker world’ through formal training interventions in the classroom, via e-learning, on the job experience and secondments to funders. Each topic will end with a ‘gateway exam’ that will need to be passed before the next topic can be started.

The content for the course has been developed by brokers for brokers with input from a range of experienced people in the asset finance industry.

For the first intake, the course modules are sponsored by Aldermore Bank, BNP Paribas Leasing Solutions, Haydock FinanceHitachi Capital Business FinanceShawbrook Bank and Wesleyan Bank


Colin Bradley is passionate, commercially focused learning and development professional with extensive sales and leadership experiences. Colin has been in the banking industry for over 30 years.

Whilst of course ‘sales’ is a passion for Colin, his main passion is assisting people with their personal development, which is why he migrated to a learning and development role 10 years ago.

Colin has proudly been awarded various accreditation certificates and diplomas from The Finance and Leasing Association, The Training Foundation and MindGym.

Outside of work, Colin has been married for 30 years and has two sons. He is a passionate West Ham United fan even though he played for Norwich City for two years in his younger days!

Connect with Colin Bradley on LinkedIn

How to apply

The entry fee to join the Finance Broker Academy is £2,500 + VAT and covers all classroom training and overnight accommodation. (Additional expenses will need to be met by the individuals).

In order to enrol on this training course please send a CV and short summary of the candidate to Lee Simms (Lee.simms@afsuk.com) and Justin Ford (Justin.ford@afsuk.com).

AFS Group, Asset Finance Solutions & AFS Compliance
  • Greenbank Court, Challenge Way, Greenbank Business Park, Blackburn, BB1 5QB
  • Tel: 01254 958777
Synergy Commercial Finance
  • Lindum Business Park, York Road, Elvington, York YO41 4XR
  • Tel: 01904 481786