James Bremridge has joined the Asset Finance Solutions network as a Franchisee, trading as Principal Business Finance Limited

Before establishing Principal Business Finance Ltd James previously worked for St. James’s Place as a Financial Advisor Assistant as a Summer placement, whilst also studying Business Management and psychology at Keele University. After graduating James obtained a variety of experience previously working as a Senior Account Manager at Portman Asset Finance Ltd for 3 and half years, liaising with introducers and suppliers. During his time spent there he worked his way up to becoming Senior Account Manager funding over £35 million for clients and receiving over 30 5-star reviews.

James became a broker for the opportunity to travel, meet a variety of different businesses and clients and continue to expand his knowledge in all aspects of finance. Developing as much expertise as possible to assist his new and existing clients. Having the ability to travel out and see these businesses working in person, he can have a face-to-face conversation with them getting to the root of their requirements. James turns his hand to anything, the clients he’s worked with include those working in the food production, manufacturing, restaurant, agriculture and glamping industries.

James was drawn to AFS offering brokers the opportunity to work more independently, working under their trademark. The key things that stood out to James were the back system and having support from our reliable Compliance and Sales Support Team. Leaving James to do what he does best, working with his clients on their business’s financial requirements.

He plans to do some canvassing online, building a solid online presence through social media and picking up enquiries on the Principal Business Finance website. Whilst also building working relationships with introducers, and attending networking events, expo’s and shows such as those related in specialist areas.

A mantra I live by is “He who says he can and he who says he can’t, are both usually right.” – Henry Ford. I think this epitomises the business and entrepreneurial spirit. – James Adds.

We would like to wish James Bremridge the best of luck with Principal Business Finance Ltd.

If you would like to discover more about the benefits of joining one of the largest independent finance brokerages, please call Lee Simms on 07894019445. You can also send a message using the online form on our Contact page.

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