In 2003 Alun Rogers decided to follow a new career path and started work in the asset finance industry and it’s fair to say that he hasn’t looked back since!

Alun has worked endlessly and tirelessly to get to where he is today and he couldn’t be more pleased. It all started when he landed his first job in finance as a Senior Account Manager at a well-known lender.

Before launching Water Bear in late 2019, he previously played a pivotal role at two brokerages, developing from scratch successful professions and SME finance departments. Relishing his challenging role as a Manager and Director his determination and passion enabled him to meet and exceed any targets that were set for him, it’s fair to say that Alun has always exceeded his goals.

Working in asset finance has never been a sales role to Alun, his intentions for his customers is to be as real as possible. He wants to help them find the best possible deal and by really getting to know his customers he tailors finance solutions to their specific needs and obtains the finance that they require.

It’s extremely pleasing that Alun has chosen to join Asset Finance Solutions (UK) Ltd as an appointed representative. Alun was particularly impressed by the fact that Asset Finance Solutions (UK) Ltd have unique access to a large and comprehensive funding panel that amounts to over 70.  The compliance support from our in-house team also allows him to maintain focus on his client journey regardless of the amount of paperwork.

Alun commented “AFS (UK) Ltd is a well-known brand and being a part of it all is a huge milestone in my career, I am honored to be a part of the network and it is overwhelming how much support the AFS team have to offer”

Alun Rogers will operate in the general asset and loan market and will be based in Wrexham trading as Water Bear Business Finance Ltd. We would like to wish Alun every success and look forward to seeing his business flourish.

If you would like to discover more about the benefits of joining one of the largest independent finance brokerages, please call us at 01254 958777. You can also send a message using the online form on our Contact page.

AFS Group, Asset Finance Solutions & AFS Compliance
  • Greenbank Court, Challenge Way, Greenbank Business Park, Blackburn, BB1 5QB
  • Tel: 01254 958777
Synergy Commercial Finance
  • Lindum Business Park, York Road, Elvington, York YO41 4XR
  • Tel: 01904 481786