Dave Catling caricature

Dave Catling

Date joined: 2017

Synergy provides Custom Business Finance Ltd with the ability to access a wide range of funders and funding options, which is absolute paramount from a service delivery perspective.

Our main objective is to exceed out client’s expectations through the service and products we are able to source and the Synergy team, systems and support are cohesively aligned to our own objectives.

Additional to this, the Synergy team are vastly experienced and are always willing to support where needed.

Andy Morris

Date joined: 2016

I become part of Synergy in 2016 having worked for brokers in the industry since 2006.

I have found being part of the Synergy network massively advantageous to me as it has allowed me to offer my client base a much better service and product than ever before.

With access to pretty much the whole UK market of banks and specialist finance houses it has allowed my business to grow and keep customers happier than ever before by having access to a wider range of lenders and products.

Synergy is also market leading in terms of compliance and by providing me the right guidelines, it has allowed me to concentrate on running my business.

Andy Morris caricature
Chris Adlam caricature

Chris Adlam

Date joined: 2016

I chose the Synergy proposition as after doing research, the offering was unrivalled. The Synergy team benefits from some of the most respected brokers across the UK that are always willing to help.

This coupled with market leading products, technology and compliance, helps me manage my business so I can help more customers.

Tom Frank

Date joined: 2017

I joined Synergy Commercial Finance from a property background not the traditional banking background and Synergy’s support and training was invaluable to add specific expertise to my property knowledge.

The Synergy structure provides a support network that extends beyond the training and compliance into providing access to funders and products not available to individual brokers. The ability to engage with other brokers in the Synergy network adds a further level of support as well as an opportunity to share best practise and business development ideas.

While I trade under my own brand the association with a company of Synergy’s stature in the market adds a further level of assurance to new clients.

Tom Frank caricature
Jo Malyon caricature

Jo Malyon

Date joined: 2017

It was a brave step to leave a high street bank after 33 years but I have not had a day when I have regretted my decision. When I told my colleagues, I was leaving they said “which bank are you going to?” I replied “no bank, I have worked for the best bank and now I’m taking all my knowledge, skills and network to work for myself as a broker”.

They were amazed!

I just needed to find the model that worked for me which was not easy because no one had done this sort of thing in my area everyone just joined another Bank and after 2 years found they are all the same! So I found Synergy at the Broker conference and never looked back… had an instant raport with Piotr Twaits and he has delivered everything he says he would.

Synergy take care of all the back office stuff, compliance, training, new relationship with 150+ funders and educational regional meetings …such fun to meet other brokers and always hosted by a funder too! So that means, I can concentrate on what I love doing, which is the networking getting the deals and delighting clients!

Debra Grimshaw

Date joined: 2012

I have everything I need at my fingertips which plays a huge part in the success of my business.

Debra Grimshaw caricature
Gavin Houghton caricature

Gavin Houghton

Date joined: 2010

The AFS systems are essential in providing a fast and efficient service for my Introducers.

Peter Lloyd

Date joined: 2015

We haven’t looked back!

Around two years ago we were considering setting up a commercial finance brokerage on our own. We are now blessing our lucky stars that we didn’t follow this route and joined Synergy instead.

Synergy provides the framework that allows us to do what we are good at… deals. Synergy takes away all of the headaches of broking such as maintaining relationships with funders and negotiating preferential terms. This would be a full-time job on its own.

The other huge advantage to being a part of the Synergy family is the breadth and depth of its funder base. We have a full tool kit with which to solve our clients’ problems… we always have a funder to fit the circumstances, no matter what.

Peter Lloyd caricature
Luke Kowalski caricature

Luke Kowalski

Date joined: 2015

Set-up as standard with essential remote I.T support and secure automatic back-up was a major benefit, AFS provides everything all wrapped up in one neat package.

David Flowerdew

Date joined: 2014

Athena has become the backbone of the business, taking the worry out of compliance whilst enabling us to work quickly and efficiently to deliver outstanding outcomes for our Customers.

David Flowerdew caricature
Gareth Jones caricature

Gareth Jones

Date joined: 2015

Being part of the AFS franchise group provides me with the ability to access the best funders in the asset finance market.

Our clients take comfort in the fact that we are one of the largest broker groups in the UK & realise that due to large volumes of lending being written that we naturally have substantial negotiating power to provide them with the best possible deal.

AFS provide full support & are constantly looking to develop new relationships with new funders.

AFS provides me with a platform to perform to the best of my ability knowing that compliance, maintaining funder relationships & admin support are being looked after for me.

Sarah Harwood

Date joined: 2011

The right balance between individuality and being part of a team, being ones “own boss” but having the help and support of a big organisation.

Sarah Harwood caricature
Ray Wells caricature

Ray Wells

Date joined: 2015

Since joining AFS I have continued to enjoy my freedom as a broker with the added comfort of knowing there is a very supportive, efficient and professional team behind me.

All AFS Franchisees automatically become a member of the NACFB (National Association of Commercial Finance Brokers) which is the largest recognised Trade Association for finance brokers, bringing together all the leading Commercial Finance Funders and promoting member Broker’s interests.

David Davies

Date joined: 2014

AFS has enabled us to consistently exceed client expectations sourcing the most appropriate funding solution, this benefits our clients massively and seen our business volumes rise and profitability improve.

David Davies caricature