Julian Parry has joined the AFS network as a Franchisee trading as Powerhouse Business Finance Ltd.

Working in the industry since leaving university Julian has gained expertise in all areas of asset finance. He has worked within bank financial organisations, including Lloyds, Bank of Ireland and Lombard. This being interspersed with promoting finance within large retail motor groups. Julian entered the broker industry in its infancy originally as a hard asset broker manager with Manchester-based leasing Companies that proved to be disruptors, shaping the industry we see today

Running his own brokerage post-recession for a number of years Julian saw the potential of technology finance and joined the professions division of Syscap the UK’s leading independent IT finance provider, working with market-leading suppliers of IT and software to the legal and accountancy professions becoming the market leader in all aspects of professions finance.

Having seen the business grow, Julian was already aware of Asset Finance Solutions and was drawn to becoming a Franchisee because of the benefits of the Company’s institutional relationships that provide the greatest funding bandwidth in the market, in terms of flexibility, speed of response and rates. In addition, the Company’s internal systems allow the increasing regulatory requirements of the industry to be met, allowing introducers and suppliers to be confident deals introduced are compliant.

Using methods used consistently since day one, Julian is looking to generate business by directly meeting and canvassing both clients and suppliers, offering flexible and structured deals at competitive rates and identifying the relevant finance solution that enables clients’ businesses to prosper.

We’d like to wish Julian Parry the best of luck with Powerhouse Business Finance!

AFS Group, Asset Finance Solutions & AFS Compliance
  • Greenbank Court, Challenge Way, Greenbank Business Park, Blackburn, BB1 5QB
  • Tel: 01254 958777
Synergy Commercial Finance
  • Unit 2, Foxoak Park, Common Road, York, YO19 5RZ
  • Tel: 01904 481786
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