Simon Pharoah has now joined our team at Asset Finance Solutions (UK) Ltd and will be trading as Greenlight Asset Finance Ltd.

Simon Pharoah has a background in general asset finance and consumer credit law – having spent a decade practicing law for a firm of solicitors in the Southwest.

In his most recent role as Head of Leasing for the UK’s largest commercial catering equipment supplier, Simon was the key figure in building a multi £million pound leasing company from the ground up, which included the implementation of a front and back office software system whilst with overall responsibility of leading the sales, underwriting and collections teams.

Simon brings with him a wealth of knowledge in the catering and hospitality industry to Greenlight and this will be one of the sectors that Simon specialises in. However, with the wide range of funders now available to Simon through the Asset Finance Solutions (UK) Ltd funding panel he will be looking to operate across all other general asset finance areas.

Being a Broker has many positive outcomes, too many to possibly list. What attracted Simon to the broker world was the ability to help a wider range of customers and to have a better work/life balance.  In addition, Simon wanted the freedom of being able to write deals that he knew could be placed with the correct funder, with the correct appetite; something that was limited in his previous role as an own book funder.

Our ‘Broker In a box’ proposition provides Simon with all of the tools required for him to work effectively and compliantly and Simon felt that the support our internal team could offer was vital to him. Not only did he do his own research about Asset Finance Solutions (UK) Ltd, a handful of ARs told Simon about their own experiences which then gave Simon no doubts and he was 100% sure that joining AFS was the “complete solution” that he was looking for with regards to becoming a broker.

Outside of work, Simon Pharoah thoroughly enjoys being kept busy with his young family and when (very occasionally) time permits, he can be spotted on his motorbike enjoying some of the Southwest’s quieter roads.

If you would like to discover more about the benefits of joining one of the largest independent finance brokerages, please call us at 01254 958777. You can also send a message using the online form on our Contact page. Asset Finance Solutions UK Ltd. Are able to provide access to a wide range of funders, from automotive finance to agricultural finance and beyond. Get in touch to find out how we can help you and your business.

AFS Group, Asset Finance Solutions & AFS Compliance
  • Greenbank Court, Challenge Way, Greenbank Business Park, Blackburn, BB1 5QB
  • Tel: 01254 958777
Synergy Commercial Finance
  • Lindum Business Park, York Road, Elvington, York YO41 4XR
  • Tel: 01904 481786