Asset Finance Solutions (UK) Ltd is pleased to announce the promotion of Samantha Grimshaw to the position of Sales Manager.

This move is in response to the expansion of the sales team, driven by increased market demand. The news follows on from the recent announcement of two new starters in the same team, Max McCaffrey and Ebony Alderson, who have joined as Sales Support Co-ordinators.

Samantha Grimshaw has been with Asset Finance Solutions (UK) Ltd since 2021. Throughout her tenure, she has consistently demonstrated outstanding commitment, unwavering dedication, and exceptional professionalism. Her journey with the company includes the successful completion of the Finance Broker Academy, highlighting her determination to excel in her field.

Commenting on Samantha’s well-deserved promotion, Managing Director Lee Simms, stated, “At Asset Finance Solutions (UK) Ltd, we prioritise the professional development of our staff and brokers. Samantha has exhibited remarkable dedication to enhancing her industry knowledge over the past two years, cultivating strong working relationships with our funders and brokers. Her promotion is a testament to her hard work. I look forward to working with her as she continues to advance her career in the months and years ahead.”

Asset Finance Solutions (UK) Ltd is an award-winning network dedicated to promoting excellence in commercial finance broking. With nearly 20 years of industry experience, the company empowers the establishment of new finance brokerages through their innovative “Broker in a Box” solution.

For more information about Asset Finance Solutions (UK) Ltd please visit

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For media inquiries and further information, please contact:

AFS Group, Asset Finance Solutions & AFS Compliance
  • Greenbank Court, Challenge Way, Greenbank Business Park, Blackburn, BB1 5QB
  • Tel: 01254 958777
Synergy Commercial Finance
  • Lindum Business Park, York Road, Elvington, York YO41 4XR
  • Tel: 01904 481786
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