Asset Finance Solutions (AFS), the UK’s leading asset finance broker network and FCA authorised Principal firm, has announced the appointment of Lee Simms as Head of Agriculture. Simms is the latest Franchisee/AR to join AFS and will be responsible for establishing the new AFS Agricultural Finance brand across the UK. He joins having held the position of Head of Agriculture at leasing giant Lombard and will bring a wealth of agricultural finance experience and expertise to the AFS team.
Commenting on Simms’ appointment, MD of AFS, Nick Simpson says, “At AFS we identified some time ago that there is an opportunity to grow our business model into the agricultural market, where we can utilise our Principal status to provide compliance solutions to agricultural focused brokers and dealers alike. The agricultural market is still dominated by regulated party customers and the FCA requirements can be daunting, costly and time consuming for brokers and dealers to try and comply with. We want to bring our experience around compliance and running a successful finance network to this important specialist sector. In Lee we feel we have the ideal individual to lead these efforts, given his level of experience and passion for serving the agricultural market.”

Commenting on his appointment at AFS Agricultural Finance, Simms says, “I am really looking forward to working with the Directors and the team at AFS to help establish a new division solely focused on meeting the funding requirements of the rural community. The compliance capabilities within AFS will be fundamental in my efforts to forge new relationships with brokers, dealers and farming businesses across the UK.”

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