Fresh Challenge for Lee

Asset Finance Solutions (AFS), the UK’s leading asset finance broker network and independent funding provider are pleased to announce that Lee Simms has been appointed as Sales Director.

Since joining AFS from Lombard back in 2015, Lee has held the position of Business Development Director. Lee’s new role will now give him a wider responsibility within AFS, working closer with our funder panel, the franchisee network and the head office support team.

Commenting on his appointment Simms said ‘I’m delighted to be given the role of Sales Director for such a successful organisation. The company has gone from strength to strength over the years and I am looking forward to being a part of its future development. As successful as it is now, we are really just scratching the surface of what we can achieve here at AFS. The potential is huge and I’m extremely excited by what we can accomplish in the future.’

Justin Ford, AFS Group Operations Director added “Since joining Asset Finance Solutions Lee has been an experienced and well-respected figure within the business, helping to maintain growth and further enhance the company’s offering to its franchisee network, its introducers and its large number of asset finance customers. This new role is in recognition of the drive and passion Lee demonstrates towards AFS achieving its goals and the continuing deliverance of high quality services and standards AFS is widely renowned for.’

The Directors wish Lee all the best of success in his new role.

Founded in 2005, Asset Finance Solutions was bold, it brought franchising to a traditional sector and turned the concept into what is arguably one of the most successful broker networks in the industry with 12 years of sustained growth.  In the last 12 months AFS have also entered into a strategic partnership with Aldermore Bank PLC further strengthening their place as one of the leaders in the marketplace.

If you would like to know more about Asset Finance Solutions and the AFS Group please do not hesitate to call us on 01254 958 777, email us at: or you can send us an online message using the form on our Contact page.

AFS Group, Asset Finance Solutions & AFS Compliance
  • Greenbank Court, Challenge Way, Greenbank Business Park, Blackburn, BB1 5QB
  • Tel: 01254 958777
Synergy Commercial Finance
  • Lindum Business Park, York Road, Elvington, York YO41 4XR
  • Tel: 01904 481786