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AFS Joins Asset Finance Connect to Champion Broker Voices and Industry Progress

02.06.25

By Claire Carter

2 mins read

Asset Finance Solutions (UK) Ltd (AFS) is proud to announce that we have joined Asset Finance Connect (AFC) as a corporate member.

Asset Finance Connect (AFC) is a leading platform for the UK asset finance and leasing industry, bringing together professionals from across the broker and funder landscapes. Through a combination of in-person conferences, digital forums, working groups and sector-specific insights, AFC provides a space for collaboration, knowledge-sharing, and progressive discussion. Its mission is to connect the asset finance community, challenge traditional thinking, and drive meaningful change across the sector.

By joining AFC’s corporate community, we gain access to a valuable network of peers and industry leaders working collectively to influence change and foster a stronger, more resilient asset finance ecosystem.

Speaking on behalf of AFS, Lee Simms, Managing Director stated “We’re delighted to join Asset Finance Connect as a corporate member. At AFS, we represent over 140 UK asset finance brokers, and we want to use this important platform to make their voices heard. As a business based on collaboration and knowledge-sharing we want to be at the coalface of ensuring our industry is committed to continuous improvement, something that clearly aligns with AFC’s mission. We see real value in being part of a network that encourages debate, challenge and most importantly action to shape the future of our sector.”

This view was shared by Edward Peck, CEO, Asset Finance Connect who commented “We are thrilled to welcome Asset Finance Solutions as an AFC corporate member. AFS brings deep expertise and a powerful broker network that will add significant value to our community. Their commitment to transparency, support, and continuous improvement reflects the very principles that drive Asset Finance Connect. We look forward to working closely with Lee and the AFS team to further strengthen the broker-lender ecosystem and ensure brokers have a strong voice in shaping the future of our industry.”

As we look ahead, we believe our involvement with AFC will not only enhance the support we offer our brokers but also allow us to contribute meaningfully to the wider discussions that will shape the future of asset finance.

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